When it comes to online education, the core bulk sms service must be online courses and teaching services, which are also the profit points of enterprises. However, in practice, many companies that use online education as their profit point (except for new businesses that have been incubated with high-traffic companies, such as Byte's Guagualong and Tencent's Happy Mouse English) will not launch them from the beginning. This seems to violate the common bulk sms service product iteration rule: first launch an MVP product that includes core business, and then use this MVP as the center to continuously improve functions and iterate products. In fact, this is determined by the nature of the online education industry.
Therefore, a trick is adopted to "transfer flowers to bulk sms service join trees": first launch a "pioneer function", and after this "pioneer function" is stabilized, then launch core online courses and teaching services to direct traffic. 1. Why use "transferring flowers and connecting trees"? 1. Establish replacement costs and enhance user patience In online education, after learning the online resources of the platform, users hope to put what they have learned into their bulk sms service future life or work. This is difficult to be constant in a short period of time. A good platform can only be designed according to the curriculum. It is difficult to evaluate whether the user can actually use it in practice in the future.
Therefore, establish another function to let users use bulk sms service it as a habit. If users need online education resources in the future, if they jump to other platforms to learn, they will be reluctant to use this "pioneer function" that they are used to, so they will tend to give more patience to experience. Online educational resources here. Because each course is not immediately effective, users are willing to spend more patience here, and the product will have a higher bulk sms service chance of winning. 2. Endorsement to gain user trust 3. Circle a group of people first to ease the pressure on customer acquisition costs It is well known to the passersby that the online education industry has high customer acquisition costs. Chen Xiangdong, founder and CEO of GSX,