Like the title, the video should be concise and sensible. The main reason is that it is difficult for viewers to scroll and read the video description on a small screen. The goal is to increase engagement as much as possible. Therefore, you need to include a clear phrase that encourages action in the "non-scrollable range" (in this case, before the viewer scrolls). Good CTAs include "say" hello "in the comments," "post a question below," and "download a free ebook." Below the description, you can include a brief overview of what the video will cover. This allows the viewer to preview a bit and tends to get stuck to the end.
Finally, drop a link to the additional resource you plan to mention in the video. This is a link to a recent blog post (related to the video), a Calendly link ghost mannequin effect to book a call with me, or whatever my offer / lead magnet I like to include here. advertisement Continue reading below 9. Encourage comments and questions Improve video engagement by encouraging viewers to ask questions and post comments on Facebook Live. This will also push your Facebook Live to the top of other people's timelines. Answering questions during the live video can also be a more enjoyable experience for the viewer. So it's more like a conversation than you talk to them for 10-50 minutes. 10. Try an interview The interview is great. That way, you can share your content with two (or more) viewers. You can also gain some influence by interviewing industry experts and positioning your brand as a good source of information for your niche market.
Facebook live interview with SEO Alan Bleiweiss I use the BeLive Chrome extension to invite users to Facebook Live and broadcast it to my personal profile and Facebook group. advertisement Continue reading below The viewer then has the opportunity to ask the interviewee a question, again increasing visibility. 11. Broadcast to Facebook page You can share Facebook Live with Facebook pages and Facebook groups to get more attention to your videos. Some tools, such as BeLive, can do this automatically, but you can also share it manually. Over time, you'll get into the routine of where you want to stream Facebook Live and where you want to share it. Try this to see which groups / pages provide the greatest reach