Community marketing is particularly popular in 2020. Everyone wants to cash in based on community marketing, and community operations deal with customer resource problems. However, social marketing is not very easy to do. It is not exaggerated to say that it is not easier to do a good job of a community marketing than to do a good job of a business.
Many people just build WeChat groups, which are very active in the early stage, and gradually decline in the middle and late stages. Because community marketing is a relatively complex and systematic project, it is not something that can be won by sending a red envelope, dropping a link, and sharing it. , Community marketing turns out that community marketing without a good operating system software will not last long after all.
Community operation to deal with customer resource problems. Some people have grasped the scientific methodology of community marketing, and they have done it very well. Users have evaluated money, fame and fortune, and they can make millions a year just by community marketing. Customer resource problem.
Today I want to talk with you guys about how ordinary people build their own community marketing from zero to one, community operations to deal with customer resource problems, and share the community marketing experience that everyone has been testing, summarizing and refining for many years.
Each of them is condensed in actual combat drills, not necessarily all effective, but must have practical value.
A total of 50 chapters are divided into five chapters: content, special tools, staff, methods, and logical thinking. Looking forward to reading it, it can inspire you to a certain extent, and the community operation will deal with the problem of customer resources.
01 Contents
Community Operation Dealing with Customer Resource Problems Community marketing must have constant and stable content output. No matter what method is used, once community marketing has no content, it will become an empty shelf and will not last long.
Community Operation Dealing with Customer Resource Problems The value of community marketing content: Text > Photos > Video > Video Voice > H5 Link > Article Content Link > Document > Web Disk Sharing.
Therefore, there is no need to dump a lot of documents and network disks for no reason. Then you don't need to say a word. If you say it super nicely, you will be called Fuli, and if you say it badly, you will be harassing the content of the information.
As a WeChat group owner, you must teach by words and deeds, and output continuous and valuable content that is in line with the precise positioning of community marketing.
This will at least make the group members feel that you are working hard, not cutting leeks and perfunctory everyone. Even if the actual effect of going out in the end is not very good, at least you have guaranteed what you should do, and it is not easy to smash user reviews.
The content design style of community country email list marketing output should conform to the precise positioning of your community marketing.
Those that do not conform to precise positioning, even if the use value is high, should not exist (such as sending yoga tutorials in marketing promotion groups).
In order for community marketing to create in-depth, high-use value discussion content, it is best for a single organization to carry out small-scale discussions.
He leads some deeper thoughts, and the latter will then release insights. If the leader develops complaints or teases, the insights behind will be shallower.
Content The correct guidance of public opinion is very important, and it is best not to discuss matters related to our country's benevolence and righteousness in the group. There is no benefit for others, for oneself or for the group.
Manipulating the "use value ratio" of the content and reducing the frequency of warmly welcoming giants and their emoticons is a gesture that should be used in community marketing with high use value.
What you can do is to lead into in-depth discussions and discussions, and actively stimulate the initiative of group members.
There should be some "useless" content in social marketing.
For example, good morning and good night greetings, warm welcome to the giants, and complaints to others... These are all side dishes in community marketing. Only by having them can we highlight the necessity of high-value information content.
The content of community marketing information exceeds 1,000 per day, and it is very likely that emoticons are sweeping.
A lot of information content does not mean that there is a lot of use-value content. WeChat group owners must purposefully conduct in-depth analysis of a theme and style to lead the discussion, and must also manipulate the rhythm of the output rate of community marketing content. Balance the daily content, and manipulate the content highs and lows production rate points.
When shipping other social marketing content, try to mark the source carefully.
Share content as original as possible, moderate video and voice sharing. Let the group members feel a sense of rarity and happiness.