If you don’t build strong brand barriers in your style of play, then you will eventually die. Therefore, the core of the entire traffic pool is to quickly build a brand. The brand is the most stable executive email list traffic pool, and then pursue the maximization of traffic. Before talking about the traffic pool thinking, let me talk about the traffic thinking first. The essence of traffic thinking is advertising thinking . For example, if you spend money to buy advertisements on Baidu, WeChat Moments, Douyin, and Toutiao, then these traffic must immediately bring executive email list me orders and mobile phone numbers to keep money. It is naturally a kind of purchasing. behavior, traffic thinking is more suitable.
For some platform-level Internet companies. For a company like us, talking about traffic thinking is actually helping others to promote it, because we don't have traffic. We say that traffic thinking is to buy traffic from others. Even if you go to Tmall or to open a store, the traffic will be from executive email list others. What is the flow pool thinking? The traffic pool thinking is an operational thinking , when my company is not a traffic platform. I should attach great importance to the retention of every traffic, keep every user, and let users stay executive email list in your APP, WeChat, Douyin account or community, and then bring users' conversion and conversion through repeated high-frequency interactions. Fission growth, which is an operational growth mindset.
What is the difference between a traffic pool and a traffic source? That is, whether users can keep or not, and where they can keep data for you, are the traffic pools that enterprises executive email list should pay attention to. For example, APP, DMP, community, etc. are all based on data for user retention. In addition, there are brands. Why are brands a traffic pool? Although it is sometimes false, I think it must be done. It is a flow of people's hearts, and my positioning for executive email list the brand is a permanent and stable traffic pool. This year, everyone heard a word called private domain traffic. Why do you talk about private domain traffic? In fact, it is also the flow pool thinking.