Unlike most communities, Reddit can be a tough nut to crack. Redditors are notoriously allergic to self-promotion, which results in many bloggers getting called out and even banned.
All that caution aside, it is possible to do well on Reddit.
First, you should follow tip #7. If you don’t study the culture and understand what Redditors are looking for in different subreddits, you won’t be able to submit a post successfully. If you do not study the rules diligently, you’ll be banned. Simple as that.
Next, check if the subreddit you’re posting in allows link submissions. If it does, then you can simply submit a link to one of your articles. In fact, that was how I kickstarted my now-defunct breakdance blog.
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If the subreddit doesn’t allow link submissions, then you’ll have to create a text post. Do this by taking content from the blog post, stripping away all links in it, and formatting it appropriately in markdown.
Only at the end do you leave a link back to your original blog post.
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10. Refresh and republish your content
The beauty of blogging is that you can try again.
If your blog post isn’t ranking, or it’s not matching search intent, or it has outdated content, just rewrite and republish it.
We do this all the time at Ahrefs. In fact, it’s a core part of our content marketing strategy.
For example, I rewrote this post about the buyer’s journey recently. Look at the search traffic growth after we republished it:
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How do you know which posts to republish? The easiest way is to use our free WordPress SEO plugin to identify underperforming posts.
Then follow the guide below to learn the best way to republish your content.
Recommended reading: Republishing Content: How to Update Old Blog Posts for SEO