Google WebLight has been around for years. But many SEOs aren't aware of it. When search marketers learn about WebLight, their first reaction tends to be concerned by seeing what it does to their website. Web Light prompts at least five questions about how Web Light affects publishers, site audit professionals, and site visitors. Is the concern about how Web Light destroys a website justified? Do 2G users have good navigation and web forms that work? Is it enough to provide content to 2G users? If 2G users are important, do we need to adopt.
AMP to avoid Web Light? Should Google Do a Better Job By Converting Websites For 2G Users? Description of Google Web Light Web Light is a service provided by Google that provides a simplified version of web pages for users with slow photo color correction services internet connections. Web Light only affects users of mobile devices. Web Light is similar to AMP in that it removes a large number of scripts and CSS (styling / font) formats. Web Light differs from AMP in that it is even lighter than AMP. This means providing a faster web experience for site visitors on very slow mobile devices who may abandon their web pages.
Advertisement Continue reading below Google's WebLight support page states that the amount of ads displayed on WebLight is limited. It also claims that this will allow more people to see those ads. This is a benefit for publishers who rely on ads, especially AdSense publishers. According to our experiments, transcoded sites get 50% more traffic than untranscoded sites, and we expect this to help monetize our sites. Web lights are suitable for publishers The purpose behind Web Light is to allow slow-connecting people to access the Web more. Eric Enge of award-winning SEO agency Stone Temple explains: "The existence of this program is just proof of how Google emphasizes speed.