Most of the first pages of organic search results are now dominated by PPC ads, and SEO is in a tough spot. Many professional SEOs pin their hopes on featured snippets like Knowledge Graph and Voice Search Boxes.
There are good reasons for this statement.
Google is showing Featured Snippets more and more every day in its search results. More than 70% of them are in the 2-10th search result position, giving SEO a good way to cut in and reach the 0 position.
Even better, Featured Snippets steal traffic from first-tier results (the #1 CTR is 26% without featured snippets, but only 19.6% with snippets).
If your competitor was listed first and you are now eliminated at No. 5, Featured Snippets offer a truly organic way to combine.
Admittedly, feature snippets, while slightly email list reducing clicks to organic search results, mean nothing to spilled milk, because it's Google's game, and we're all here to play it.
What is a Featured Snippet?
Before we dive into the types of featured snippets (scroll down if that's where you are), let's look at a few definitions. Special search results go by various nouns, so I want to explain what is (and isn't) a featured snippet.
1. Rich Answers (Not Featured Snippets)
Rich Answers, also known as Instant Answers (previously Quick Answers) are instantly answered by Google, no credit score site. These answers usually cover short facts like how big the earth is (spoiler alert: 3,959 miles) or 10+2 (spoiler alert: 12).
Google says they don't need to give credit because the answers are part of the public domain.