Specific to the education services we are going to discuss today, these expenditures of domestic consumers: support the "national off-campus education industry market size of more than 458 billion in 2017" (source: Peking University China Institute of Education Finance). In this off-campus education market, the focus is shifting: the form is changing from offline to online education. And whether the revenue of online education companies in the secondary market is increasing by multiples, or the leading companies in the primary market basically exist online, they all point to the pattern and trend of online education.
Overall, we believe that the opportunity for online education is "just in time". These opportunities are not limited to the onlineization of innovative disciplines, the needs of new people, and the replacement of old offline and online products by better Fax List online learning products and services. However, there are so many and scattered online education products, and the crowd is rich and diverse. How to see its overall market situation and opportunities? We might as well start from the upstream and downstream of the industry, find the answer in the changes in the supply side and the demand side, in the more mature technology and delivery model. The following is the full text of the study, enjoy.
The enrichment of online education supply and the growth of market share The trend of online education is increasing. In terms of the number of supply-side enterprises, there are more than 220,000 enterprises whose business scope is "online education", and more than 200,000 enterprises were established after 2013. For online education (online education) companies, the growth rate of the number of new establishments has also been very obvious in recent years. From 2000 to 2010, the growth rate was below 3%. Since 2010, online education has entered a period of "rapid growth". The average growth rate of the number of enterprises in the past three years is about 18%. up 26%.